About Marketraze.com
Marketcraze.com was formed to create transactional systems and services that provide enterprise functionality for small to medium businesses. The overarching goal was to have large system capability that could be shared among a family of smaller system subscribers, in order to reduce the cost of implementation and scale-out for all. Over the years the family of Marketcraze companies has included experiments to explore existing and emerging online business models. These include both internal commercialization projects and those created exclusively to meet customer Internet objectives. Marketcraze undertakes business plans that are self-funded, bank funded and investor-partner funded. Each new business venture includes objectives, metrics and measures, a fixed timeframe and exit plan. Thus the family of businesses and experiments is always changing to reflect the missions and problems at hand.
Our mission:
* To develop storefronts and commercial businesses that represent the best service and value for our direct customers
* To investigate and implement new technologies and services that reduce the risk of service and commerce delivery for our clients and investors
* To provide business-to-business and business-to-consumer transactions that simplify the process of Internet commerce
We achieve this by:
* Seeking partners who are willing to define their objectives and commitment up front
* Maintaining a deep level of Internet and business management expertise
* Developing the highest quality software around existing standards and tools
* Clearly defining our criteria for wins and losses up front
* Communicating frequently and concisely with our customers
* Seeking agility and excellence in every project
Company facts:
Established: 1999 (current corporation)
Ownership: Privately owned
Headquarters: Canton, MI USA
Manufacturing industries served:
* Computer peripheral developers
* Small business transactional information systems
* Small catalog retail operations
Our roots:
In 1983, the founder Stephen Arnett began moonlighting in computer retail to supplement college costs. Soon it became obvious that the personal computer industry was becoming a powerful business opportunity. In 1986 he incorporated his first business to target the emerging build-to-order computer business. The competitors included the likes of PCs Limited, Austin Computer Group, Gateway 2000, Zeos Computer, Columbia Computer, and others. Soon the needs of the retail customers requiring private label machines to compete with these mail-order firms appeared as a more easily serviced niche. This refocusing resulted in contracts for products that would be found with names such as Computerland, Inacomp, Micro Age and Entre. This alliance led the creation of suport exapnsion products to help them fuel their traditional supply shortages in areas such as RAM modules and I/O peripheral expansion boards.
By 1991
Time line: